Frank Garofalo to speak at SoCal UX Camp 2017 on Aug 13th
Press Release — For Immediate Release
REDLANDS, California — July 2017 — Garofalo Studios announces principal consultant Frank Garofalo will deliver a presentation, “The Business of UX — Being a Designer is Not Enough,” at SoCal UX Camp on Sunday, August 13th, at the UCI Student Center (4113 Pereira Drive, Irvine, CA 92697). The event runs 8:00 AM to 5:00 PM PDT. Register at attend at: www.socaluxcamp.com
Jared Spool, founder of User Interface Engineering and a co-founder of Center Centre, will be the SoCal UX Camp 2017 keynote speaker, presenting “Insecure & Unintuitive: How We Need to Fix the UX of Security.”
SoCal UX Camp is described (on their web site) as “a free, user-driven, collaborative “unconference” for User Experience Designers, Research Analysts, and students alike from Southern California. A one-day gathering of User Experience folks to share, present, network, learn and discuss” [Source: socaluxcamp.com on 17-July-2017].
Most User Experience (UX) practitioners traditionally focuses on three areas: Design, Development, and Research. Frank will highlight the importance of a fourth key factor: Business, including the core areas of: product management, product marketing, sales, and strategy. The mission of a top-notch UX team is to balance the following four attributes: needs of the person (customer), needs of the organization (business), what aesthetically looks pleasing (design), and what functionally works well (development).
Frank Garofalo, has worked in the web and interactive industry since 1999. Over the years, he has had employment experience with various companies, such as Esri, The Walt Disney Company, Bank of America, Cyber View, and Garmin.
Through his past employment background, Garofalo has been involved with design and user experience efforts on projects for Fortune 100 companies, US Federal agencies, and with budgets of over $12 million. Prior to becoming a full-time entrepreneur, Garofalo managed a 35+ person department of User Experience Architects, User Interface Designers, Icon Designers, and Usability Research experts, at a billion-dollar software company in Southern California. In July 2016, Garofalo founded Garofalo Studios (www.garofalostudios.com), a user experience and interactive strategy consulting agency.
When he’s not consulting, Garofalo is either working on ResLife Portal (www.reslifeportal.com), a web-based application for residential life management system for colleges and universities; or during the winter months, he can be found on the ski slopes.
Garofalo holds a Master’s Degree in Computer Graphics Technology from Purdue University for his research in multi-user collaboration with multi-touch devices; and a Bachelor of Science degree in Computer Graphics Technology from Purdue University.
For all publicity related inquiries, speaking engagement related inquiries and requests of Frank Garofalo, please contact press [at] garofalo.co
About Garofalo Studios
Garofalo Studios (www.garofalostudios.com), a professional service from Garofalo Enterprises, Inc., is a user experience and interactive strategy consulting agency that works with organizations to create solutions which engage and delight the people who use them. We specialize in Enterprise UX, and Location Intelligence + UX. Garofalo Enterprises, Inc. (www.garofalo.co) provides web and digital services to organizations across the globe. UX Design services for tech startups and entrepreneurs are available at: www.uxsubscription.com
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